Marketing Specialist – Market Blitz

Titulo da Vaga: Marketing Specialist

Localização: Belo Horizonte – MG

Descrição da Vaga: About UsMarket Blitz is a startup focused on accelerating the future through innovative products developed in-house by our team. We are driven by a passion for creating solutions that challenge and transform the market.💎 The DNA of our startup is built on two fundamental pillars: the relentless pursuit of excellence in all our creations and the value we place on a multicultural team, filled with complementary talents and intelligences. We believe this unique combination is what enables us to achieve astounding results, breaking barriers and driving innovation.💡 Our Purpose: Turning ideas into reality, driving change, and positively impacting people’s lives.🚀 What We Do: As part of an innovative Israeli group, Market Blitz is the company behind the development and launch of pioneering products that challenge the conventional.🌍 Connecting Cultures and Diverse Markets: Our presence is truly global, with strategically located teams in Israel, Italy, and Brazil. This approach allows us to understand the nuances and specificities of different regions and markets, enhancing the success of our products on a global scale.🔮 Our Future: We aspire to be leaders in innovation and a reference for disruptive products. Our Israeli group provides us with the expertise and resources needed to continue challenging the market.🤝 Building Valuable Relationships: Beyond our innovative solutions, we deeply value the creation of authentic and lasting relationships. We are here to learn, share knowledge, and connect with people who share the same passion for transformation and innovation.Position Characteristics

• Our hiring model is as a contractor (PJ).
• We work 100% in-person in Belo Horizonte.
• Advanced/fluent English.
• Immediate availability.

Requirements:

• Proven experience in digital marketing, with a focus on social media and user retention.
• Proficiency in data analysis tools (Google Analytics, Facebook Insights, Instagram Analytics, Mixpanel, among others).
• Knowledge of social media management platforms.
• Analytical skills to interpret data and transform insights into practical actions.
• Ability to create creative content and communicate effectively with different target audiences.
• Ability to work collaboratively within a team and across different departments (product, customer service, etc.).

Main Responsibilities:Social Media Strategy Management and Execution

• Plan, implement, and optimize marketing campaigns across major social media platforms (Facebook, Instagram, Twitter, TikTok, etc.) aligned with business goals.
• Create and manage an editorial calendar, producing relevant, creative, and impactful content for audiences.
• Monitor and analyze campaign performance, adjusting strategies as necessary to ensure efficient results.
• Stay updated on social platform trends and innovations to keep the brand relevant and current.

User Retention Management

• Develop and implement strategies focused on user retention and loyalty, improving ongoing engagement with the brand.
• Create and manage engagement programs.
• Analyze and interpret retention metrics such as churn rate and lifetime value (LTV), implementing actions for optimization.
• Collaborate with product and customer service teams to ensure a consistent and positive user experience.

Metrics Analysis and Reporting

• Monitor the performance of campaigns and retention actions using data analysis tools like Google Analytics, native social media tools, CRMs, and others.
• Generate regular reports for leadership and other relevant departments, highlighting results, insights, and optimizations.
• Use data and insights to adjust marketing tactics and strategies, maximizing campaign and action effectiveness.

Competitive and Market Trends Monitoring

• Analyze the digital presence and marketing strategies of direct and indirect competitors, continually seeking innovations and best practices for application.
• Stay updated on best practices, trends, and innovations in digital marketing and social media, implementing actions as necessary.

Nome da Empresa: Market Blitz

Salário:

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